The Chubbuck Technique · London & Zoom

Train with Rich. Get a straightforward process you can rely on.

The 12-step Chubbuck Technique helped Halle Berry, Charlize Theron and Brad Pitt build A-list careers. What could it do for you?

Six actors£195 a monthA full hour on your scene every weekRegistration opens on the 1st

Know exactly where to start. Never walk in blind. Get the play and the joy back.

Two actors working a scene in classRich coaching actors on the class stage

Is this you?

Sound familiar?

  • Trained, good, and always pencilled, never booked.
  • You go through the motions and you know it.
  • You’ve paid for classes where you went last and got no feedback.
  • When it’s brilliant it’s like a drug — you just don’t know how to get there every time.
  • You want a foundation you can stand on that can’t be taken away.

That’s not a talent problem. It’s a process problem.

Gleb Daniels — “I’ve been looking for this kind of thing for years and I finally found it.”

Lizzie Davies — playing a pregnancy she’d never lived.

Step 12 Studio

Small, intensive and personal.

When I was a jobbing actor I did every class I could to get ahead, and nothing really changed until I got to Ivana. So I created the class I always needed: small, intensive and personal.

We’re all as individual as our fingerprints, so I work with everyone personally in every class. As I guide you through the 12 steps, you’ll develop a process you can rely on for anything that comes through the door next.

And once you can do all 12 steps for yourself, you won’t need me or class anymore.

Step 12 is “let it go.” That’s what the studio is named after.

Ivana invited me into her teacher-training programme. Accredited in 2021. Actors from my classes are on ITV, BBC, Starz and in the West End. More about Rich →

Rich coaching an actorRich giving notes

Proof

The steps are straightforward. The exercises are incredibly powerful.

When Stevie joined class he worked really hard for three months and — completely off his own back — booked a role on The Long Shadow. We took the scenes into 1:1s and worked every layer: the analysis, the objectives, the personalisations, the emotional drive. Then he went to set, and we spoke while he was there.

Since then: two feature films, three TV shows, the West End with Bryan Cranston, and a first lead lined up straight after the play.

StevieThe Long Shadow, ITV.

Stevie — “It’s really good to see Rich outside of class.”

Stevie and Rich doing table work

Table work in Stevie’s one-to-one

I’ll guide you through every step — and I’ll be there when the job comes in.

In class, on the phone before a first day, from monitor village if production want me there. The steps give you the plan. The exercises give you the way. I make sure you know exactly what to do with both. Then everything shifts.

Group classes, monthly

The Studio Class.

This is Ivana’s L.A. studio system — the one she’s used for forty years to help actors build A-list careers — that I offer here in monthly four-week blocks.

Tom committed to every single class for a year. Look what happened.

Month one — finding the process

Month two — muscle memory

Six months — casting directors are noticing

One year — playing to win

ChristmasFirst commercial
New yearA guest role in the feature Eloise
SpringPreparing his first lead
The steps workIf you do.

The studio system means intensive training that’s always available. Book a job, go away, come back to the gym to keep improving and refining. No long-term fees, subscriptions or memberships.

When you’re learning anything new it’s the same process for everyone. Making the unfamiliar familiar. Then practice, and time under tension.

Confidence appears as a by-product.

When you know you know what you’re doing, stress, anxiety and decision paralysis start to melt — and you get to offer your best work. Which generally leads to bookings.

How it works

Simple. No faff.

The class is structured. There’s a system, and it works. Systems remove decision paralysis and keep you moving forward — just like a production line.

01

Register. Mondays or Tuesdays, 6–9pm, Hackney Central.

02

Welcome call. Thirty minutes with me on Zoom. Let’s say hi and chat about where you are, what you’re struggling with, and where you want to get to.

03

Your assignment. One week before class, a scene chosen to target your weaknesses. A week to rehearse with your scene partner.

04

Class. Perform it as prepared. I ask about your choices, show you the analysis, we run the exercises and get it back on its feet. Then a homework email.

Students taking notes during a scene Rich working with actors on the floor A dramatic scene in class A comedy scene in class A romantic comedy scene in class Rich addressing the class

What you get

£195. Everything that buys.

Family time after class

Family time after class — we work hard, then we hang out

Christmas party games

Fun and games at the Christmas party

Christmas party games

Fun and games at the Christmas party

Christmas party games

Fun and games at the Christmas party

£195
per four-week block

Pay in full at booking. Or £45 today, then 3 × £50 — in 30 days, or in three with Klarna.

If you’re a self-employed actor, training in your trade is a tax-deductible expense — keep your invoice.

Where it goes from here

Three ways to train.

To understand the technique

£195
per four-week block

Join the Studio Class. Six actors, a full hour on your scene every week, monthly.

The Studio Class →

To smash an audition

£75 an hour
£100 for your first two-hour session

Book a 1-2-1. Send me the sides and I’ll have analysed every character’s journey before we start.

Auditions & Self-Tapes →

To study it properly, to use it by yourself

£475
six weeks · or £492 in three payments

Join the Intensive. One to one, on Zoom, six weeks or ten.

The Private Intensive →

The technique

12 steps. 4 phases.

  1. AnalysisWe’ll break down the script just like a detective examining a crime scene, using psychology and behavioural science to understand exactly who your character is, what drives them, and why they make their choices.
  2. PersonaliseUsing Ivana’s proven exercises refined over 35+ years, we’ll build a step-by-step connection between you and the character. By the end, you won’t just play the role; you’ll embody it so naturally it feels like it was written for you.
  3. Make It RealActing often means living experiences you’ve never had — whether it’s being high on heroin, giving birth, or surviving / not surviving a gunshot wound. This phase makes those pivotal and demanding moments feel real to you, so they feel real to the audience.
  4. Let It GoThe most challenging step is letting go of all the prep and being fully present in the moment. This is where the magic happens; when you surprise yourself, you’ll surprise your audience too.

George Hannigan — “I meant what I said. And it feels great.”

Lizzie Davies — a huge difference in her work.

Harrison Booth — embodying the work.

Before you book

I work evenings.

Mondays and Tuesdays are the quietest shifts in hospitality — that’s why those are the nights.

I don’t have a scene partner.

Tell me when you book and you’ll be assigned a monologue. Just as vital to your training as a scene.

I’m rusty.

You’ll be alongside actors further along than you. That’s the fastest way to learn.

I’ve never done Chubbuck before.

Start with the Intro — two afternoons on the first five steps, £97.50.

Step 12 Studio

Get a process you can rely on — so you can go after the career you’ve always known you could have.

Registration opens on the 1st of every month. The mailing list hears first — get the free guide and you’re on it.