The Chubbuck Technique · London & Zoom

Train with Rich. Get a straightforward process you can rely on.

The 12-step Chubbuck Technique helped Halle Berry, Charlize Theron and Brad Pitt build A-list careers. What could it do for you?

Six actors£195 a monthA full hour on your scene every weekRegistration opens on the 1st

Six places per block. When they’re gone, it’s next month.

Know exactly where to start. Never walk in blind. Get the play and the joy back.

Two actors working a scene in class

Is this you?

  • Trained, good, and always pencilled, never booked.
  • You go through the motions and you know it.
  • You’ve paid for classes where you went last and got no feedback.
  • When it’s brilliant it’s like a drug — you just don’t know how to get there every time.
  • You want a foundation you can stand on that can’t be taken away.

That’s not a talent problem. It’s a process problem.

Gleb Daniels — “I’ve been looking for this kind of thing for years and I finally found it.”

Lizzie Davies — playing a pregnancy she’d never lived.

Step 12 Studio

Small, intensive and personal.

When I was a jobbing actor I did every class I could to get ahead, and nothing really changed until I got to Ivana. So I created the class I always needed: small, intensive and personal.

We’re all as individual as our fingerprints, so I work with everyone personally in every class. As I guide you through the 12 steps, you’ll develop a process you can rely on for anything that comes through the door next.

And once you can do all 12 steps for yourself, you won’t need me or class anymore.

Step 12 is “let it go.” That’s what the studio is named after.

Ivana invited me into her teacher-training programme. Accredited in 2021. Actors from my classes are on ITV, BBC, Starz and in the West End. More about Rich →

Rich coaching an actor in class

Proof

The steps are straightforward. The exercises are incredibly powerful.

When Stevie joined class he worked really hard for three months and — completely off his own back — booked a role on The Long Shadow.

We took the scenes into 1:1s and worked every layer: the analysis, the objectives, the personalisations, the emotional drive. Then he went to set, and we spoke while he was there.

Since then: two feature films, three TV shows, the West End with Bryan Cranston, and a first lead lined up straight after the play. He hasn’t needed group class in over a year.

I don’t take any credit for it. We worked together, but he put in the hours.

Rich

The steps give you the plan. The exercises give you the way. You’re the one who puts the time in. When you do, everything shifts.

Stevie RaineThe Long Shadow, ITV. Viewer note: includes sensitive subject matter connected to the Yorkshire Ripper case.

Group classes, monthly

The Studio Class.

This is Ivana’s L.A. studio system — the one she’s used for forty years to help actors build A-list careers — that I offer here in monthly four-week blocks.

Tom committed to every single class for a year. Look what happened.

ChristmasFirst commercial
New yearA guest role in the feature Eloise
SpringPreparing his first lead
The steps workIf you do.

Month one — finding the process

Month two — muscle memory

Six months — casting directors are noticing

One year — playing to win

The studio system means intensive training that’s always available. Book a job, go away, come back to the gym to keep improving and refining. No long-term fees, subscriptions or memberships.

When you’re learning anything new it’s the same process for everyone. Making the unfamiliar familiar. Then practice, and time under tension.

Confidence appears as a by-product.

When you know you know what you’re doing, stress, anxiety and decision paralysis start to melt — and you get to offer your best work. Which generally leads to bookings.

How it works

Simple. No faff.

01

Register. Mondays or Tuesdays, 6–9pm, Hackney Central.

02

Your assignment. One week before class, a scene chosen to target your weaknesses.

03

A week to prepare. Rehearse with your scene partner. Bring in your best.

04

Class. Perform it as prepared. I ask about your choices, show you the analysis, we run the exercises and get it back on its feet. Then a homework email.

Students taking notes during a scene Rich working with actors on the floor A dramatic scene in class A comedy scene in class A romantic comedy scene in class Rich addressing the class

What you get

£195. Everything that buys.

Every actor starts with a welcome call. Included. Thirty minutes with me on Zoom before your first class. I work with everyone personally, so let’s say hi and chat about where you are, what you’re struggling with, and where you want to get to.

  • Your scene chosen for you, sent a week ahead — so you never walk in blind
  • A full hour on your scene every week — six actors, three scenes — so you actually work, every session
  • Your emotional score — you build it, I guide you: a clear process for how to fill in your script. No more difficult scribbles
  • A homework email after every class, and email support in between — so you always know exactly what to work on
  • A new scene and a new partner every two weeks — film, television and theatre, mixed every class
  • Social time after class, and seasonal socials — theatre trips, BBQs, the Christmas party — so you’ve got readers, scene partners and people in your corner

In class you’ll always be assigned material specifically for you, and I have an exercise for everything. Whether it’s an experience you’ve had before or not, I’ll teach you how to make it real for you — so it’s real for the audience.

£195
per four-week block

£45 secures your place. Payment plans available.

A block costs less than a day’s pay on a TV job. If you’re a self-employed actor, training in your trade is a tax-deductible expense — keep your invoice.

After-class drinks with Rich and students

Where it goes from here

To understand the technique

£195

Join the Studio Class. Six actors, a full hour on your scene every week, monthly.

The Studio Class →

To smash an audition

from £100

Book a 1-2-1. Send me the sides and I’ll have read them before we start.

Audition & Job Prep →

To study it properly, to use it by yourself

£475 or £790

Join the Intensive. One to one, on Zoom, six weeks or ten.

The Private Intensive →

The technique

12 steps. 4 phases.

  1. AnalysisWe’ll break down the script just like a detective examining a crime scene, using psychology and behavioural science to understand exactly who your character is, what drives them, and why they make their choices. This step lays the foundation for authentic, detailed work.
  2. PersonaliseUsing Ivana’s proven exercises refined over 35+ years, we’ll build a step-by-step connection between you and the character. By the end, you won’t just play the role; you’ll embody it so naturally it feels like it was written for you.
  3. Make It RealActing often means living experiences you’ve never had — whether it’s being high on heroin, giving birth, or surviving / not surviving a gunshot wound. This phase makes those pivotal and demanding moments feel real to you, so they feel real to the audience. Often the tough stuff they put out for auditions.
  4. Let It GoThe most challenging step is letting go of all the prep and being fully present in the moment. This is where the magic happens; when you surprise yourself, you’ll surprise your audience too.

George Hannigan — “I meant what I said. And it feels great.”

Lizzie Davies — a huge difference in her work.

Harrison Booth — embodying the work.

Before you book

I work evenings.

Mondays and Tuesdays are the quietest shifts in hospitality — that’s why those are the nights.

I don’t have a scene partner.

Tell me when you book and you’ll be assigned a monologue. Just as vital to your training as a scene.

I’m rusty.

You’ll be alongside actors further along than you. That’s the fastest way to learn.

Is this therapy?

No. We work with unresolved issues, not trauma — and you go home as yourself.

Step 12 Studio

Get a process you can rely on — so you can go after the career you’ve always known you could have.

Registration opens on the 1st of every month. The mailing list hears first — get the free guide and you’re on it.

Registration opens on the 1st of every month. The mailing list hears first.
Step 12 Studio · Sylvester Road, Hackney Central, E8 1EP · info@step12studio.com · Instagram · YouTube